Newest Arrivals
Theo Long Sleeve Cardigan
$ 112.00
Palermo Long Sleeve Cardigan
$ 99.00
Fiona Long Sleeve Maxi Dress
$ 129.00
Wake Bucket in Lavender
$ 96.00
Dunes Cap in Nude
$ 89.00
Structured Tank Bra in Dune
$ 74.00
Structured Tank Bra
$ 74.00
Varsity Tank Bra
$ 68.00
Mock Neck Tank
$ 62.00
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Strappy Crop Tank in Army
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Bridget in Admiral
$ 189.00
Hidden Placket Shirt
$ 150.00
Split Back Button Down in Foggy Sky
$ 128.00
My Main Henley
$ 78.00
Strappy Slit Dress
$ 144.00
Alaska Adventure Blogs
Ketchikan for the Weekend
A long overdue visit to see my cousins, I took my youngest son to Ketchikan for the weekend. An easy overnight trip to Alaska's first city by way of maritime navigation. My family history dates back to 1876 to my Great Great Uncle Arvid Moe who immegrated from Norway after my Great Grandmother...
Skagway for the Day!
Skagway, Alaska Yay Skagway!! An all time favorite little city in Southeast! So much character, so many stories! This little city has consistently busted ass and triumphantly overcome challenge for most of its existence. I love Skagway's history just as much as today's undeniable charm. The City was built on...
A Certain Level of Crazy
There's a thrill few understand, and for sure one of my favorite things to do. Since I was a kid, we'd dress up in all the gear and face the storm (except when I was really little I didn't have the best, but if you cut out arm holes in...
Favorite Jewelry Finds
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Mountain Sun Earrings
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Big Moons Earrings
$ 55.00
Indian Feather Dangles
$ 25.00
Indian Feather Hoops
$ 25.00
Lilac Earrings
$ 55.00
Fiona Earrings
$ 62.00
Lichen Earrings
$ 55.00
Fairy Garden Earrings
$ 62.00
Moons Tears Earrings
$ 62.00
Colorado Turquoise Bangle
$ 128.00
New Mexico Hawk Earrings
$ 158.00
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Arizona Turquoise Hoops
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White Water Turquoise Studs
$ 95.00
Zodiac Star Sign Necklace
$ 45.00
Vintage Silver Cuff
$ 40.00
Vintage Turquoise Ring
$ 48.00
Alaska Style Blogs
Sustainability on My Mind
To be Alaskan means you have one hand in environmental issues, and the other in industry, a delicate balance that puts us in a unique situation to be world leaders in sustainability. And we are, we have a seat at the table. One mission I've always held in terms of...
Closet Audit
Every spring and fall I go through my closet to weed out and refresh. A few years ago my family and I had to move into a one bedroom apartment where I split my closet with my husband and 1 year old son at the time. I had to drastically...
Galentine's Day Date
It's hard to beat a day with your girl(s) indulging in self care. Obviously self care means many things, but when it comes to Valentine's Day, might as well celebrate the holiday by planning a serious date with your bff. And, the best part? You can do this anytime,...
Exploring outside of Alaska
Norway in May
Over the last year, my family has been working towards a family reunion that would unite us from across the world. All descendants from a man named Soren Moe, who would have been my Great, Great, Great Grandfather! The idea took us to the family's hometown, in Hokksund. There,...
Tulum on a Whim
I had initially planned a two week trip to Bonaire, an island in the Caribbean, and one of two locations in the entire world that offer a scuba PADI Certified Specialty course in coral restoration. When the fog rolled in to Juneau for the week, and visibility dropped to less...
California Dreaming
No one can deny a little Southern California weather, style, and culture. The epicenter for fashion indeed. In December I realized there wasn't going to be a good ski season here in Juneau, Alaska. So I headed south to warm my bones for a little sunshine and...