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Featured Collections

Sweaters, Hoodies & Jackets

Sweaters, Hoodies & Jackets

Hats & Bags

Hats & Bags

Bottoms

Bottoms

Alaska Style Blogs

Willow & Luna - As seen in Alaska Fashion Week

Willow & Luna - As seen in Alaska Fashion Week

Made in Juneau, Alaska, Willow + Luna offers handcrafted modern bags featuring Italian full grain leather, fabric, and/or Pendleton wool. Willow + Luna was started in 2015 by owner and designer Erin Fagalnifin. Erin started sewing after the birth of her son in 2014 as a hobby. With the help...

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Volcom - As seen in Alaska Fashion Week

Volcom - As seen in Alaska Fashion Week

Volcom leads in sustainability standards, on par with brands like Patagonia, as far as following the garment down to the seed. They coached the women farmers in India to make sure they sustained a fair wage for themselves and ensured better business practices. We love them for following their product...

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Tentree - As seen in Alaska Fashion Week

Tentree - As seen in Alaska Fashion Week

Tentree is A Canadian label focused on sustainability. For every product purchased, ten trees are planted. They use organic cottons, polyester, hemp materials, and repreve. It uses invasive algae as a textile. Tentree is a growing brand in Alaska and it fits our lifestyle because it’s coming from our Canadian...

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Tops

Tops

Dresses, Skirts, & Playsuits

Dresses, Skirts, & Playsuits

Accessories

Accessories

Alaska Adventure Blogs

Ketchikan for the Weekend

Ketchikan for the Weekend

A long overdue visit to see my cousins, I took my youngest son to Ketchikan for the weekend. An easy overnight trip to Alaska's first city by way of maritime navigation. My family history dates back to 1876 to my Great Great Uncle Arvid Moe who immegrated from Norway after my Great Grandmother...

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Skagway for the Day!

Skagway for the Day!

Skagway, Alaska Yay Skagway!! An all time favorite little city in Southeast! So much character, so many stories! This little city has consistently busted ass and triumphantly overcome challenge for most of its existence. I love Skagway's history just as much as today's undeniable charm. The City was built on...

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A Certain Level of Crazy

A Certain Level of Crazy

  There's a thrill few understand, and for sure one of my favorite things to do. Since I was a kid, we'd dress up in all the gear and face the storm (except when I was really little I didn't have the best, but if you cut out arm holes in...

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Exploring outside of Alaska

Norway in May

Norway in May

  Over the last year, my family has been working towards a family reunion that would unite us from across the world. All descendants from a man named Soren Moe, who would have been my Great, Great, Great Grandfather! The idea took us to the family's hometown, in Hokksund. There,...

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Tulum on a Whim

Tulum on a Whim

I had initially planned a two week trip to Bonaire, an island in the Caribbean, and one of two locations in the entire world that offer a scuba PADI Certified Specialty course in coral restoration. When the fog rolled in to Juneau for the week, and visibility dropped to less...

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California Dreaming

California Dreaming

      No one can deny a little Southern California weather, style, and culture.  The epicenter for fashion indeed. In December I realized there wasn't going to be a good ski season here in Juneau, Alaska.  So I headed south to warm my bones for a little sunshine and...

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