We have so many new arrivals, including hats!

SHOP NEW ARRIVALS

click here to shop the collection

SHOP SPRING COLLECTION

Revamp your style

New on the style blog

Sustainability on My Mind

What are your thoughts on sustainable fashion? Is fashion dead?

Featured Collections

Hats, Bags, & Accessories

Hats, Bags, & Accessories

Dresses, Skirts, & Playsuits

Dresses, Skirts, & Playsuits

Tops

Tops

Browse more collections

Snow Bird

Snow Bird

Bottoms

Bottoms

Sweaters, Hoodies & Jackets

Sweaters, Hoodies & Jackets

Alaska Adventure Blogs

Ketchikan for the Weekend

Ketchikan for the Weekend

A long overdue visit to see my cousins, I took my youngest son to Ketchikan for the weekend. An easy overnight trip to Alaska's first city by way of maritime navigation. My family history dates back to 1876 to my Great Great Uncle Arvid Moe who immegrated from Norway after my Great Grandmother...

Read more

Skagway for the Day!

Skagway for the Day!

Skagway, Alaska Yay Skagway!! An all time favorite little city in Southeast! So much character, so many stories! This little city has consistently busted ass and triumphantly overcome challenge for most of its existence. I love Skagway's history just as much as today's undeniable charm. The City was built on...

Read more

A Certain Level of Crazy

A Certain Level of Crazy

  There's a thrill few understand, and for sure one of my favorite things to do. Since I was a kid, we'd dress up in all the gear and face the storm (except when I was really little I didn't have the best, but if you cut out arm holes in...

Read more

Alaska Style Blogs

Sustainability on My Mind

Sustainability on My Mind

To be Alaskan means you have one hand in environmental issues, and the other in industry, a delicate balance that puts us in a unique situation to be world leaders in sustainability. And we are, we have a seat at the table. One mission I've always held in terms of...

Read more

Closet Audit

Closet Audit

Every spring and fall I go through my closet to weed out and refresh. A few years ago my family and I had to move into a one bedroom apartment where I split my closet with my husband and 1 year old son at the time. I had to drastically...

Read more

Galentine's Day Date

Galentine's Day Date

  It's hard to beat a day with your girl(s) indulging in self care. Obviously self care means many things, but when it comes to Valentine's Day, might as well celebrate the holiday by planning a serious date with your bff. And, the best part? You can do this anytime,...

Read more

Exploring outside of Alaska

Norway in May

Norway in May

  Over the last year, my family has been working towards a family reunion that would unite us from across the world. All descendants from a man named Soren Moe, who would have been my Great, Great, Great Grandfather! The idea took us to the family's hometown, in Hokksund. There,...

Read more

Tulum on a Whim

Tulum on a Whim

I had initially planned a two week trip to Bonaire, an island in the Caribbean, and one of two locations in the entire world that offer a scuba PADI Certified Specialty course in coral restoration. When the fog rolled in to Juneau for the week, and visibility dropped to less...

Read more

California Dreaming

California Dreaming

      No one can deny a little Southern California weather, style, and culture.  The epicenter for fashion indeed. In December I realized there wasn't going to be a good ski season here in Juneau, Alaska.  So I headed south to warm my bones for a little sunshine and...

Read more