Featured Collections

Tops

Tops

Fall 2020

Fall 2020

Wardrobe Essentials

Wardrobe Essentials

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Sweaters, Hoodies & Jackets

Sweaters, Hoodies & Jackets

Hats, Bags, & Accessories

Hats, Bags, & Accessories

Bottoms

Bottoms

Alaska Style Blogs

Closet Audit

Closet Audit

Every spring and fall I go through my closet to weed out and refresh. A few years ago my family and I had to move into a one bedroom apartment where I split my closet with my husband and 1 year old son at the time. I had to drastically...

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Galentine's Day Date

Galentine's Day Date

  It's hard to beat a day with your girl(s) indulging in self care. Obviously self care means many things, but when it comes to Valentine's Day, might as well celebrate the holiday by planning a serious date with your bff. And, the best part? You can do this anytime,...

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Photographing Products

Photographing Products

I spent the afternoon with an aspiring photographer and her two college roommates shooting the new arrivals that are to be uploaded onto the website. I love watching photoshoots involving friends, the experience becomes very genuine, which I love.  Here are some of the behind the scenes I captured ;)...

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Alaska Adventure Blogs

Skagway for the Day!

Skagway for the Day!

Skagway, Alaska Yay Skagway!! An all time favorite little city in Southeast! So much character, so many stories! This little city has consistently busted ass and triumphantly overcome challenge for most of its existence. I love Skagway's history just as much as today's undeniable charm. The City was built on...

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A Certain Level of Crazy

A Certain Level of Crazy

  There's a thrill few understand, and for sure one of my favorite things to do. Since I was a kid, we'd dress up in all the gear and face the storm (except when I was really little I didn't have the best, but if you cut out arm holes in...

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The Story of Alice

The Story of Alice

In the summer of 1917, Alice looked back over her shoulder to her sister, who was crying, begging her not to leave. Leave her beautiful San Francisco life. With one hand clutched to her suitcase, filled with her most prized possessions. Two dresses, a pair of shoes, and a framed...

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Exploring outside of Alaska

Norway in May

Norway in May

  Over the last year, my family has been working towards a family reunion that would unite us from across the world. All descendants from a man named Soren Moe, who would have been my Great, Great, Great Grandfather! The idea took us to the family's hometown, in Hokksund. There,...

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Tulum on a Whim

Tulum on a Whim

I had initially planned a two week trip to Bonaire, an island in the Caribbean, and one of two locations in the entire world that offer a scuba PADI Certified Specialty course in coral restoration. When the fog rolled in to Juneau for the week, and visibility dropped to less...

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California Dreaming

California Dreaming

      No one can deny a little Southern California weather, style, and culture.  The epicenter for fashion indeed. In December I realized there wasn't going to be a good ski season here in Juneau, Alaska.  So I headed south to warm my bones for a little sunshine and...

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